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2018 JA Laureates

Larry McIntyre

Larry McIntyre was born in Evanston, Ill. in 1956. After graduating from Western Michigan University, he worked in outdoor advertising for a year in Kalamazoo, Mich. waiting for his wife, Beth, to graduate in 1980 so they could move to Florida. He will tell you he spent a year “out West” at Mammoth Lakes, Calif. prior to college as a ski bum. He eventually decided he did not want to chop wood and shovel snow for the rest of his life, so he came back to Michigan to get a college degree.

McIntyre started his career in 1981 as a sales representative with one of Clear Channel Outdoor’s predecessor companies, Peterson Outdoor. He initially focused on selling inventory that was considered at the time to be located in “fringe areas” of Orlando, in Brevard County, essentially creating this market. He opened the first office in Brevard with a team of three, but grew it to a staff of more than 24 over the years.

He has been a friend and mentor to many individuals within the community over the years. He has held leadership positions on the boards of many organizations such as the Cocoa Beach Chamber of Commerce and CVB, Space Coast Tourism Association, BusinessVoice, Space Coast Sports Association, Cocoa Village Playhouse, Junior Achievement, Melbourne Regional Chamber, PREVENT of Brevard and Brevard Library Foundation, just to name a few. He was also a board member of the Florida Outdoor Advertising Association, and has been an industry expert and liaison with the FDOT on state regulations and management issues.

“JA was a much smaller organization 19 years ago, and it was struggling,” said McIntyre. “For the first year or two, I was just learning, and then over time I got more active and encouraged my employees to volunteer. I was active on the board and rose in the ranks over the years, but I guess I’m proudest of teaching the entrepreneurial course and the Blastoff Challenge.”

Last year, he had a team place second in the Blastoff Challenge, and each member won a $10,000 scholarship. A young female team member told him she was going to be able to go to college because of that money. “That’s what JA’s about,” he said. “That’s what JA means to me, seeing what it does for the students.”

McIntyre has been married to his wife, Beth, since 1978. They have a daughter, Molly, and a son, Adam. They welcomed their first grandson, West, in 2017.

Jim Barfield

Jim Barfield was elected to the Brevard County Board of County Commissioners for District 2 in November 2014. He currently serves on more than 12 boards throughout the community.

He is also president and CEO of Luke & Associates, headquartered in Rockledge. Luke & Associates provides medical personnel for military medical treatment facilities worldwide in non-combat zones. It also provides direct medical care to troops and their families.

Barfield earned a Masters of Public Health, Health Policy and Management from the University of South Florida and a B.S. in Environmental Health from East Tennessee State University. Barfield and his wife, Darleen, have been married for more than 37 years and have two sons, Carter and Gordon, along with four grandchildren.

“I’ve worked since I was 10 years old, always working paper routes or whatever, and I never had anything like JA available to me in school,” he said. “Fast-forward my life and now I’m in business and business is pretty good. I looked around at different things I wanted to do to get involved in the community. I wanted to try to find a means to transfer business and financial principals to our kids. At a meeting one evening, I was approached by friends who were JA board members. I thought it was such a great idea and format.”

Barfield jumped right in. He spoke to the entrepreneurial club twice and loved doing it.  Recently, he spoke to fifth graders at a JA in a Day event, and he enjoyed that, too. He most relishes the activities and the students’ reactions to them.

“JA is one of the best programs available, and it offers so much payback for the future,” he said. It’s not about now; it’s about the future, and that’s what I’m most concerned about. It’s great to have instant gratification, but the important thing to consider is where this kid will be 10 or 20 years from now. What can we tell them today that will make a difference in their lives forever?”

Barfield points out there are many people currently volunteering for Junior Achievement who were in JA a long time ago as students and who can now say to current students, “Look what it has done for me.”

“If nothing else, I believe JA programs give students more self confidence,” he said. “Add back to that more experience with business and financial principles, and you begin to see what makes JA so important.”

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SpaceCoast Business

SpaceCoast Business magazine has become one of the most trusted voices for and about the Brevard business community. Each month through our print and digital platforms, we provide access to meet, to learn from and to learn about some of the incredible entrepreneurs and business leaders, along with economic trends that are shaping our county.

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