How Google Remarketing Works

Getting More Out of your Advertising Dollars The old adage “If you’re not growing, you’re dying,” has never been more true than […]

Port Canaveral No Longer on Cruise Control

Once a sleepy port best known for its proximity to Kennedy Space Center, sport fishing and the occasional cargo shipment, Port Canaveral became a world leader in the cruise industry and is bustling with activity as an economic driver in Brevard County, Central Florida and beyond.

Orlando International Airport Set to Expand

Orlando International Airport has always been one of the region’s most important transportation hubs, but over the next 10 years, thanks to a pair of extensive expansion projects, it is moving to a whole different level.

Uber Disruptive

The most notable and sometimes notorious of these new transportation options is Uber. According to Travis Kalanick, its co-founder and CEO, the company was conceived in late 2008 while he was hanging out in Paris for a week with Garrett Camp attending LeWeb, an annual European tech conference.

The New Order of Marketing

Don’t Let It Drive You Crazy By Josh Field I started my marketing career while in high school, writing descriptions of the floor […]

How to Target the New Wave of Digital Marketing

Attract, Convert, Automate By Scott Brazdo As a business owner, just the thought of digital marketing can overwhelm your mind. Website design, […]

Connecting With the New Conversation

The word “marketing” often evokes Mad Men-era images of advertising execs on Madison Avenue, smoking and drinking, while devising slick ads, catchy slogans, and unforgettable jingles.

Where is Television Going?

Marketers & Clients Rethink Their Approach By Justin Braun The secret to advertising success used to be simple. All you needed was […]

Marketing: How to Get Attention

In the Midst of All the Noise The noise of marketing is at an all-time high and if measured in decibels, it […]

Top Ten Secrets to Corporate Success

In my consulting engagements, I am often asked by clients how best to advance their careers. My response is always the same: […]

How To Market Our Region

Celebrate Doing it Right By Eric Wright In 1961 when Yuri Gagarin returned safely, becoming the first human in space, the Soviet […]

Two Sides of Net Neutrality

The Great Debate For a while it was hard to read or watch technology news without stumbling upon some article or salacious […]

A View from 30,000 Feet

Home to a “live, work and play” environment that is the envy of the world, Central Florida is known internationally as one of the greatest tourist, convention and beach destinations in the world.

Industry-Academic Partnerships

Working Together to Add Value Beyond Boundaries In today’s fiercely competitive marketplace, corporate leaders need to consider every available resource when mapping […]

Reaching New Heights

Space Coast Economy Launches Again Economic Development Commission of Florida’s Space Coast President and CEO Lynda Weatherman listened patiently as the two […]