Profiles Women in Business

Lori C. Booker, APR, CEO/Founder

Lori Booker has a habit of surprising people. When you meet the diminutive blonde, it’s easy to underestimate the powerhouse she packs when she steps up to the microphones to address a live national news conference. Clients turn to her in times of significant crises, looking to her to navigate them through media and community relations nightmares and mitigate negative impacts on their businesses.

“What clients admire most about Lori is her ability to assess any crisis situation quickly and develop a strategy to protect their interests,” said longtime colleague and former newspaper reporter Robert Perez. “She’s able to do that because of her decades of experience counseling Fortune 50 clients and growing her own company. It’s impressive to watch her in action. What’s more, she has earned the respect of reporters worldwide. They know they can count on her for honesty, integrity and accuracy. In our arena, that’s a home run every day.”

Booker founded CBR Public Relations in 1984, which she describes as “first and foremost a media relations company.” She went on to earn both statewide and national accreditation for her expertise, a distinction awarded to less than 3{099636d13cf70efd8d812c6f6a5a855fb6f8f27f35bea282d2df1d5ae896e2c2} of her peers. She also studied at the Harvard-MIT Public Disputes Resolution program and did post-grad work at Columbia University. She is most proud of being the first public relations graduate of Rollins College, where she helped found the student FPRA chapter while serving as an adjunct professor.

Whether directing her company from the 6,000-square-foot lake-view office building she owns in Maitland or from CBR’s offices in the Imperial Plaza Building in Melbourne, Booker is always near water.  Not surprisingly, her favorite pastimes are slalom waterskiing and exploring the Spoil Islands near Ft. Pierce. “I get some of my best inspirations there.”

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