…If You Want to be Memorable at Networking Events

By Wendy Lyn Phillips

Colors alone communicate a message before you even have a chance to open your mouth. Just like your overall image, choosing the right colors to wear for the occasion can really add value and boost business. Sound silly? Think again! The way you dress sends a strong unspoken message about who you are and what others can expect from you.


Color, in particular, has a powerful emotional impact on the viewer and also on the person wearing the color. Colors can make us feel happy, sad, in charge, relaxed, sexy or serious, even though we may not be consciously aware of it. In a society that is so visually charged, you don’t want to miss the mark by giving someone the cold shoulder by wearing too much black, for instance. It screams power and authority. The message you may not be aware you are conveying is: “I know it all and don’t have time for you.
I’m unapproachable.”

You may want to take a check before you head out to your next networking event and make sure that what you’re wearing is sending the message you intended to convey.

When you could use a little help being noticed and remembered…wear YELLOW

It’s the first color the eye sees. In a sea of neutrals – e.g. black, navy, gray and khaki – it can be easy to give yourself a bit of an edge by adding this sunny, cheerful pop of color. Even if you choose a bright citrus yellow accessory like a purse, a tie, a shiny necklace or bling earrings, every eye-catching trick can help you be the person that others are drawn to and want to meet. And that’s a little knockout image tip with some big ROI.

On the contrary, the colors you should wear if you want to blend in with the crowd are neutrals like beige – fade away, blah beige. No accessories, no pop of color, nothing else on you to send an inviting message or one that says, “I’m worth meeting!” Now, don’t get me wrong, beige can also be classic when paired with the right complementary colors and when utilized in a garment that truly flatters your figure for timeless style.

Pastels can send a calm, self-assured, and sense-of-security message, while bolder colors are more confidence boosting. Find the right colors for you and for the occasion, and you’ll be able to focus on others better too. And that, my friend, is how you really make strategic connections at business events.


Wendy Lyn PhillipsWendy Lyn is a beauty and image expert with over 25 years’ experience. As an entrepreneur for all of her adult life, she has coached thousands on the value of a compelling presence, sales, and communication. She now offers an online course: Naked to Knockout in 30 Days Online Program. She is a speaker and author of the best-selling book, Naked to KnockoutTM; Beauty from the Inside Out. Find out more at WendyLynOnline.com