Determining the Difference in Truth

In an age where information is free, we must learn to prioritize and respond to the proper and most critical of issues. More importantly, we must be able to discern what information is true or just a fabrication. The Internet allows for everything and anything to be printed without a filter, so the only filter is your ability to discern.


The Age of the Collaborative Entrepreneur

Topher Morrison, managing director for Key Person of Influence USA, describes in his book, Settle For Excellence, that the Information Age is now over, which occurred simultaneously with the start of the recession, around 2006 to 2007. Most of society is just now catching on to the information boom, which is exactly why you know the information age is over. Once the masses oblige and become a part of a movement, that movement is over, as opportunity always lies where the masses are not. Kind of like Wayne Gretzky’s quote: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

Morrison further describes that the new age is that of the Collaborative Entrepreneur. We are now moving into one of the greatest entrepreneurial revolutions we have ever seen in our society. To succeed in this new era and create lasting value, we have to form partnerships even with our perceived competition. We all serve the same communities, thus working together not only improves the community, but also each of the companies serving the communities. It’s like the old adage of the “rising tide lifts all boats,” except of course the ones that have holes in them. The open source code of the Internet is a great example of this collaboration. Designers and coders will gather in hubs and share ideas and techniques with valuable and creative information to help each other. What a wonderful spirit of exchange.

In order to achieve the proper collaborative spirit, one must develop the skill of discernment and nurture the ability to partner and work with those of the same spirit, attitude and value. Thus, you must be able to see past the facades or impression managers who live on personal agendas; they are not community-serving, but self-serving.


It’s About People

Harry Dent explains that organizations must become “networks that function from the bottom up.” He is describing the collaborative entrepreneur. It’s not about management; it’s about the people. Dent, along with Malcolm Gladwell, in his book Outliers, both speak of demographics for predicting or forecasting market trends. These trends are predictable if you pay attention to the statistics.

The Millennials will represent about one third of the workforce by 2020. This is a staggering statistic and one you must take note of because one of the core values of this generation is collaborative partnerships. They are looking for companies that support the resolution of a social need. And because 37 percent of the Millennials are currently unemployed, they are fueling an entrepreneurial revolution, especially with new companies defined as social entrepreneurs. These are companies that have a mission to not only drive profit, but have clearly identified a social need and they incorporate that need as part of their corporate mission and value.


People, Planet, Profit

This concept is summarized in the philosophy of three priorities for business: People – Planet – Profit. “Putting people and the planet first is the most effective way to create profit and long-term sustainability,” said Daryl Culley, president of DRC Performance Management. In order to gain full insight into the Collaborative Age of Entrepreneurs, read Peter Fisk’s book, People, Planet, Profit. It is an excellent foundation to understanding how to view your business and personal philosophy in this revolutionary business change.
The desire and opportunity is out there.

Last month, I spoke at Syracuse University for the Veteran’s Entrepreneurial Boot Camp. What an amazing opportunity and equally shocking discovery. We have more soldiers dying after leaving the war than we did in the war – 29.7 out of every 100,000 are committing suicide. How can we stand by and allow the men and women who volunteered to protect us, come home and experience a death rate greater than the dangerous environment in which they served? Unbelievable!

These incredible people are returning home, but in many cases they cannot find jobs to support their families. Thus, the birth of the Veterans Entrepreneurial Boot Camp to empower these men and women to create jobs and become an example of success rather than a statistic of tragedy.


Jeff Piersall is co-founder and CEO of SCB Marketing, which publishes i4 Business and SpaceCoast Business magazines.  Contact him at (321) 537-4941 or