The Melbourne branch of Benjamin F. Edwards & Co. was established in February of 2013 by mother-daughter, Betsy and Dawn Dickson with their team. Soon after, Tom and Lauren Bedor working as father-daughter team joined and recently, the branch welcomed Rich Milliard in January of this year. The 5 advisors have over 115 years of experience combined and their branch is 1 of 6 in the Sunshine State. Having recently opened a branch in Paris, TX, the firm now has 51 offices and over 200 advisors in locations across 24 states.

In 2008, Tad Edwards committed himself and his family’s 120-year legacy in financial services by establishing Benjamin F. Edwards & Co., naming the firm after his father. The mission statement for the firm is to empower advisors with the freedom to address their clients’ needs as they see fit in an atmosphere grounded in trust, integrity and mutual respect.

Screen Shot 2015-10-28 at 10.08.57 AMBenjamin F. Edwards & Co., with a tagline of “Investments for Generations,” is headquartered in St. Louis, Mo. A subsidiary of Benjamin Edwards, Inc., Benjamin F. Edwards & Co. is a full-service brokerage and a Registered Investment Adviser, which offers a wide array of financial products, advisory and investment banking services to its clients and financial advisors. 

The core values embraced by all begin with The Golden Rule, which is to treat people the way you want to be treated. It’s also what’s guided the Edwards family’s approach to business since 1887. Independence, accessibility, striving for excellence and having fun are other values that help create the cultural foundation of entrepreneurship. 

For more information about Benjamin F. Edwards & Co., please visit the firm’s corporate website,, for advisors, or follow the company on

930 S. Harbor City Blvd, Suite 400, Melbourne, FL 32901

(321) 729-6615 •

2014-1616 exp.10/31/2016     Member SIPC