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How to make the right decision for your facility As a lifelong resident of Brevard County, it’s rewarding to see and feel the excitement in our revitalized economy and the changing landscape of the place that I call home. With…
That certainly sounds a bit self-serving, doesn’t it? But the “marketing value” of working with those organizations or causes with purposes you believe in does, in turn, provide you and your company some degree of benefit. One of the pillars…
A usable business plan isn’t static and can be easily updated for changing priorities and market conditions. SIX MID-YEAR SMALL BUSINESS ESSENTIALS Things that will keep you on target and growing For small businesses, best practices are often borrowed from…
The Elephant in the Room Maybe One Is Better Than Two Did you know that over 80% of the readers for SpaceCoast Living and SpaceCoast Business are the same demographic? Given that statistic, let’s talk about the elephant in the…
An effective way to disseminate information In the age of video streaming, grocery delivery services and talk of drones dropping packages off at our front doors, it is safe to say most of us are more than happy to let…
Disabled workers provide businesses opportunity In May, former U.S. Sen. Tom Harkin graced parents, friends and students with his presence at Beacon College’s 28th commencement exercises. Standing at the podium, Harkin hailed the excitement and significance of the day. Beacon…
Trust. This core value was the foundation of communities throughout human history. Though, somewhere along the way we lost sight of why that value mattered in the first place. We forgot that trust is the pillar of successful teams of…
The Keys to the Kingdom Unlocking What Success Means to You Over the past three decades in my career as an independent certified public accountant (CPA), I have worked with hundreds of small businesses as they have grown. They all…
Make The Right Moves And Ask The Right Questions One person’s success in business does not automatically translate into guaranteed success for another. Thus, if you are presented with a business opportunity — no matter how great it sounds —…
Before you Begin: Over the course of the past few months, we have discussed aspects of marketing ranging from content and social media strategies, to brand awareness and recall, and plenty in between. Used both independently and in an integrated…