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An Alliance with the Boy Scouts The Boy Scouts of America’s purpose is simple: Build the character and integrity of America’s youth and prepare them to become responsible adults. Or as better defined in the Scout Oath and Law, “responsible…
The Perils of Partnership The importance of written agreements with business “partners” “Partnership” and “joint venture” are terms often thrown around casually in business relationships, but they have very serious legal ramifications business executives frequently overlook. Under Florida Statue §…
Local Banker Vs. Online Lender One of the top benefits of using a community bank is personal, face-to-face contact. Today there are many options when applying for a mortgage loan. As Central Florida has expanded, so have the options of…
Inbound V. Outbound Marketing Gone are the days of door-to-door sales and cold calling, and it comes as no surprise when you think about how easy it is to block, scroll by or ignore advertisements. As you may have guessed,…
How to Influence Decision Makers We have been working with senior management and business professionals for more than 30 years. The need to persuade people to think differently is one of the most important skill sets for those involved in…
We know the most effective marketing strategies are those that utilize more than one channel or medium to capture an audience’s attention and stand out. So which channels are right for you and your audience? While it is true print…
Crossing the threshold of “Want” In every customer interaction, there are opportunities to advance relationships and trust. In addition, there are also opportunities to evaluate where customers feel they are in making a decision to buy. For many, the process…
What You Need to Know When considering “going green,” it is important to have a clear understanding of what green actually means and the long-term benefits implementing green provides. Green building (also known as green construction or sustainable building) refers…
And Its Affect on The Way We Do Business You know there is a disruption in the American business landscape when Forbes has written more than 60 articles on the same topic: millennials. Gallup’s chairman and CEO, Jim Clifton, even…
Hurricane Maria and the Creation of LatinoJobsOnline.com I came to Orlando 14 years ago from Puerto Rico to expand my executive search and human resources consulting practice. The move has been fruitful. From a small shop in Puerto Rico, we…