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Don’t Let It Drive You Crazy By Josh Field I started my marketing career while in high school, writing descriptions of the floor covering merchandise to be featured in my father’s weekly newspaper ads. Upon college graduation, I wrote copy professionally…
Attract, Convert, Automate By Scott Brazdo As a business owner, just the thought of digital marketing can overwhelm your mind. Website design, blogging, social media, pay-per-click advertising, video production, graphic design, and Search Engine Optimization (SEO) are all tools you…
Someone once compared public relations to Supreme Court Judge Potter Stewart’s comment about pornography, “I know it when I see it.”
The word “marketing” often evokes Mad Men-era images of advertising execs on Madison Avenue, smoking and drinking, while devising slick ads, catchy slogans, and unforgettable jingles.
Marketers & Clients Rethink Their Approach By Justin Braun The secret to advertising success used to be simple. All you needed was a creative idea, a clever tagline and a big enough budget for a TV ad. But even tech-challenged…
In the Midst of All the Noise The noise of marketing is at an all-time high and if measured in decibels, it would be louder than a jet engine during takeoff. For the consumer, the cry is for someone to…
In my consulting engagements, I am often asked by clients how best to advance their careers. My response is always the same: “It is like stacking cordwood—there is no secret to it—it just requires tireless hard work.” However, some fundamentals…
Today’s global economies are converging rapidly in large part due to technology advancements creating a new dynamically competitive global marketplace. This trend creates a way to compete for most developing global communities as technology creates a vehicle to entry for…
Uncovering the Best in our Business Community When I first became involved with the Economic Development Commission of Florida’s Space Coast many years ago, I thought I knew what this organization did. But in the years since, as I became…
A Guide for Implementing an Effective Business Integration Plan The most important step of all acquisitions, which is often given the least amount of attention, is integration. Integration is the process of combining two or more organizations, each with…
