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Don’t Let It Drive You Crazy By Josh Field I started my marketing career while in high school, writing descriptions of the floor covering merchandise to be featured in my father’s weekly newspaper ads. Upon college graduation, I wrote copy professionally…
Attract, Convert, Automate By Scott Brazdo As a business owner, just the thought of digital marketing can overwhelm your mind. Website design, blogging, social media, pay-per-click advertising, video production, graphic design, and Search Engine Optimization (SEO) are all tools you…
Someone once compared public relations to Supreme Court Judge Potter Stewart’s comment about pornography, “I know it when I see it.”
The word “marketing” often evokes Mad Men-era images of advertising execs on Madison Avenue, smoking and drinking, while devising slick ads, catchy slogans, and unforgettable jingles.
Marketers & Clients Rethink Their Approach By Justin Braun The secret to advertising success used to be simple. All you needed was a creative idea, a clever tagline and a big enough budget for a TV ad. But even tech-challenged…
In the Midst of All the Noise The noise of marketing is at an all-time high and if measured in decibels, it would be louder than a jet engine during takeoff. For the consumer, the cry is for someone to…
In my consulting engagements, I am often asked by clients how best to advance their careers. My response is always the same: “It is like stacking cordwood—there is no secret to it—it just requires tireless hard work.” However, some fundamentals…
A Guide for Implementing an Effective Business Integration Plan The most important step of all acquisitions, which is often given the least amount of attention, is integration. Integration is the process of combining two or more organizations, each with…
Connors Wealth Management Bringing Value to Brevard Many high school students in New England dream of attending a college where the campus is bathed in sunshine, shaded by palm trees and students walk to class in shorts and sandals, instead…
This article appears in the December 2014 issue of SpaceCoast Business. Did you like what you read here? Subscribe to SpaceCoast Business
