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Don’t Let It Drive You Crazy By Josh Field I started my marketing career while in high school, writing descriptions of the floor covering merchandise to be featured in my father’s weekly newspaper ads. Upon college graduation, I wrote copy professionally…
Attract, Convert, Automate By Scott Brazdo As a business owner, just the thought of digital marketing can overwhelm your mind. Website design, blogging, social media, pay-per-click advertising, video production, graphic design, and Search Engine Optimization (SEO) are all tools you…
Someone once compared public relations to Supreme Court Judge Potter Stewart’s comment about pornography, “I know it when I see it.”
The word “marketing” often evokes Mad Men-era images of advertising execs on Madison Avenue, smoking and drinking, while devising slick ads, catchy slogans, and unforgettable jingles.
Marketers & Clients Rethink Their Approach By Justin Braun The secret to advertising success used to be simple. All you needed was a creative idea, a clever tagline and a big enough budget for a TV ad. But even tech-challenged…
A Guide for Implementing an Effective Business Integration Plan The most important step of all acquisitions, which is often given the least amount of attention, is integration. Integration is the process of combining two or more organizations, each with…
Connors Wealth Management Bringing Value to Brevard Many high school students in New England dream of attending a college where the campus is bathed in sunshine, shaded by palm trees and students walk to class in shorts and sandals, instead…
This article appears in the December 2014 issue of SpaceCoast Business. Did you like what you read here? Subscribe to SpaceCoast Business
Arnott Industries has expanded into a healthy portion of the former Sea Ray Boats manufacturing facility on Merritt Island, helping it with the niche market it’s created for new and used air-cushioned shock absorbers for high-end cars.
When CEO John Walsh took over at the Port, it was like stepping on a fast-moving escalator, but it is one he has been able to sustain and balance with amazing dexterity.
