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Marketers & Clients Rethink Their Approach By Justin Braun The secret to advertising success used to be simple. All you needed was a creative idea, a clever tagline and a big enough budget for a TV ad. But even tech-challenged…
In the Midst of All the Noise The noise of marketing is at an all-time high and if measured in decibels, it would be louder than a jet engine during takeoff. For the consumer, the cry is for someone to…
In my consulting engagements, I am often asked by clients how best to advance their careers. My response is always the same: “It is like stacking cordwood—there is no secret to it—it just requires tireless hard work.” However, some fundamentals…
Today’s global economies are converging rapidly in large part due to technology advancements creating a new dynamically competitive global marketplace. This trend creates a way to compete for most developing global communities as technology creates a vehicle to entry for…
Uncovering the Best in our Business Community When I first became involved with the Economic Development Commission of Florida’s Space Coast many years ago, I thought I knew what this organization did. But in the years since, as I became…
A Guide for Implementing an Effective Business Integration Plan The most important step of all acquisitions, which is often given the least amount of attention, is integration. Integration is the process of combining two or more organizations, each with…
Connors Wealth Management Bringing Value to Brevard Many high school students in New England dream of attending a college where the campus is bathed in sunshine, shaded by palm trees and students walk to class in shorts and sandals, instead…
This article appears in the December 2014 issue of SpaceCoast Business. Did you like what you read here? Subscribe to SpaceCoast Business
For over 20 years, Rob Varley has worked with the Space Coast Office of Tourism, navigating the transition from the area being a place where visitors came to watch Shuttle launches, to one of the largest cruise ship destinations in the world.
A special day of pampering seems like a luxury for most women, especially those who seek assistance from the Women’s Center in Brevard.
