In the July 2012 issue of SpaceCoast Business, Travis Proctor, CEO of Artemis, likened the idea of his company’s, then under-development, data center to offering business owners the opportunity to affordably lease a new IT Ferrari, versus purchase an IT Honda Accord. Essentially, the soon-to-be-launched data center would allow business owners who could not otherwise meet the expense of a sophisticated IT infrastructure the ability to lease top-of-the-line equipment and technologies needed to efficiently and securely run their businesses.