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By: Steven Hicks The Space Coast Office of Tourism is in the midst of a highly successful social marketing campaign. SpaceCoast Business wrote about the campaign last year as it began, so we thought it was time to check in…
Hi-Tech Business Needs Hi-Touch PR/Marketing Have you heard the booms lately? No, not the sonic booms of Space X rockets returning to land at Kennedy Space Center, though they’re a great sound and signal incredible advances in spaceflight. I’m talking…
By Shawna Serig Kelcsh In the years immediately before and after her birth, women’s rights were challenging and transforming our culture. The signs of the times were plastered onto slogans (You’ve Come A Long Way, Baby) and played out in…
Keeping Your Profile and Network ‘In Shape’ BY [Ashley Cisneros Mejia] With more than 350 million users and a new one joining every two seconds, LinkedIn offers a wealth of business benefits you simply can’t miss. It’s the perfect social…
So Near And Yet So Far The recent thawing of relations between the U.S. and Cuban governments and President Barack Obama’s ground-breaking visit to Havana in March this year have led to speculation that throngs of American tourists will soon…
Develop Clear And Measureable Objectives There are many reasons that companies typically waste as much as 40{099636d13cf70efd8d812c6f6a5a855fb6f8f27f35bea282d2df1d5ae896e2c2} of their exhibit and trade show investment. But the most common cause is a tactical approach that fails to define clear objectives. Statistics…
The Business Acceleration Summit is gearing up for a two-day event from June 22-23 at the Oceanfront Crown Plaza in Indialantic, Florida. The event will consist of panel discussions, a gourmet dinner and more. Earnest Chu, Berny Dohrmann, Shannon Gronich-Burnett…
Identifying Your Magnetic Target Audience DECISION-MAKING FILTERS TO HELP CHARACTERIZE A GOOD TARGET Do you want to sell more? Do you want to have raving fans singing your praises? Could there be a secret to how this might happen? Let’s…
Time to Celebrate! Join SCB Marketing, the publisher of SpaceCoast Business®, SpaceCoast Living® and i4 Business® magazines, as we celebrate our 10 year anniversary on Thursday, April 21 at the Heritage Isle Clubhouse. The celebration will be the party of…
Getting More Out of your Advertising Dollars The old adage “If you’re not growing, you’re dying,” has never been more true than in today’s digital landscape. Advertising and marketing today has started to feel like buying a new computer. You…