MELBOURNE, FLA.—A student team from Florida Institute of Technology’s Nathan M. Bisk College of Business was among the top 10 teams in the nation in the Honda CR-Z Media Challenge. The goal of the competition was to develop and execute a six-week public relations campaign for the all-new Honda model, the CR-Z sport hybrid coupe.

As a reward, the students will have use of a Honda CR-Z on campus for six weeks, beginning the week of Oct. 18. They were also given a Flip Video camcorder to document their campaign work and $150 for expenses.

“Students in my new brand management course did an amazing job in a very short timeframe to develop an interesting and effective campaign. I am proud of their effort, creativity and initiative,” said B. Andrew Cudmore, associate professor of marketing and the team’s adviser.

“With a focus on non-traditional media outlets and social media, they have achieved success in the development stage. Now, we will see what excitement they can create in the execution of the campaign in the weeks to come,” he added.

Team members are undergraduates Randall Thompson, Samuel Ormsby and Nadine Hanafi. Graduate student Samantha Porter served in an advising capacity. The Edventure Partners program provided marketing concept tools to the team.

Florida Tech was one of 32 universities and colleges participating. Others included Tulane University, Syracuse University, Rochester Institute of Technology, Indiana University and Clemson University.

About Florida Institute of Technology
Founded at the dawn of the Space Race in 1958, Florida Tech is the only independent, technological university in the Southeast. With 9,000 students enrolled on main campus, extended campuses and online, Florida Tech has been named a Barron’s Guide “Best Buy” in College Education, designated a Tier One Best National University in U.S. News & World Report, and is one of just nine schools in Florida lauded by the 2011 Fiske Guide to Colleges. The university offers undergraduate, graduate and doctoral programs. Fields of study include science, engineering, aeronautics, business, humanities, mathematics, psychology, communication and education. Additional information is available online at