Mike Ross has worked as a health and life insurance agent, an independent auto sales broker and auctioneer. Most recently, Mike came out of semi-retirement to take the lead as Kelly Ford’s Commercial Fleet Sales Manager in Melbourne. His love for cars started early, he said. “As a youngster, my father operated his own used car wholesale and retail lot and it was there that I first fell in love with the Industry.” I remember dad telling me that after the war, new cars were not being manufactured so people were buying up used cars and paying more for them than new ones! This sparked an interest that would carry through Mike’s military service in the Air Force and into other career choices until a chance opened up to work in the automobile auction business, where he increased profitability by 400% over three years.

Kelly Ford

Working as an insurance agent, though, is what taught him about how best to deal with people: honestly. “It’s much easier to remember the truth than to try to remember a lie. Be honest and fair dealing with people.”

Gathering information about clients taught Mike about skills such as negotiating, sales, networking and marketing and helped forge his business approach as “slow to anger, slow to speak, and quick to hear!”

These are some of the life (and work) lessons Mike brings to his position as Commercial Fleet Sales Manager at Kelly Ford in Melbourne, which specializes in commercial trucks, including customized up-fits trucks, vans, KUVs, E-350 service bodies, box trucks, dump trucks, flatbeds, stake body goose-necks, Transit 150s, 250s, and 350 cargo vans and passenger wagons, to name a few.

“I really love the people and the business and Kelly Ford has been around for over 45 years. I like stability, I like professionals to learn from and carry on their mission,” he concluded, noting expert customer service and follow up is “how we gain confidence, referrals and great relationships.”



776 Magnolia Ave. Melbourne, FL 32935