NAME: William R. “Bill” Norris

TITLE/COMPANY: President and CEO, Florida Business Bank

MARRIED: Yes, to Kathy for 36 years

CHILDREN: Two grown daughters, Theresa and Katie. One amazing granddaughter, Leah, age 8

YEARS IN BREVARD: 3.5 years

 

ON A TYPICAL DAY, WHAT TYPES OF TASKS AND RESPONSIBILITIES DO YOU TACKLE?

To name just a few, I oversee all areas of the bank from credit and underwriting to the branch activities. I pay particular attention to the loan production and financial aspect of the business on a daily basis. I also originate loans and deposit accounts for the bank. I visit customers in their places of business and actively make sales calls to non-customers.

 

WHY DID YOU CHOOSE YOUR PROFESSION? WHY ARE YOU SO PASSIONATE ABOUT WHAT YOU DO?

I chose banking for many reasons. My primary reason was my desire to help people achieve their financial goals. I have always viewed bankers as dream makers in the sense that we assist our customers with their first car, their educational needs, their first home purchase, and more. For our business customers, we help to provide the funding needed to grow their businesses and create jobs. Community bankers strengthen our local markets by serving our local communities at the grassroots level and form strong partnerships with our customers. I believe that developing, strengthening and maintaining those relationships are critical to the success of our customers, our communities and our bank.

 

WHAT ARE THE TOP ACCOMPLISHMENTS OF YOUR BUSINESS?

Florida Business Bank is committed to being a safe, sound, and profitable community bank that understands, and reaches out to, the local community. We are proud to be recognized as one of the strongest banks in the nation by BauerFinancial of Coral Gables, when we received their 5-Star rating in September of last year. BauerFinancial is the nation’s leading independent bank and credit union rating and research firm and because no institution pays BauerFinancial to either review or be excluded from review, their ratings are very important to us and to the community. We are strong. We are lending.

 

WHEN YOU’RE NOT WORKING, WHAT WOULD PEOPLE FIND YOU DOING OR BE SURPRISED TO KNOW ABOUT YOU?

My hobby is the restoration and refinishing of antique furniture and I am an avid reader. My favorite magazine is WWII History. I enjoy spending time with friends and family.

 

WHAT SETS FLORIDA BUSINESS BANK APART BEING A COMMUNITY BANK?

I believe Florida Business Bank stands apart from other banks in our market for a number of reasons. Our very experienced management team brings over 115 years of combined banking experience to our customers. We make our decisions here in Brevard County and because of this we are able to deliver best-in-class responsive and personalized customer service that is simply not available in other banking organizations. Florida Business Bank was established in Brevard County in March 2000 and was formed by prominent local business owners who saw an opportunity to better meet the needs of our community. We continue this tradition of nurturing deep community roots. Our Board of Directors is comprised of leading business and civic community leaders in the Melbourne market who remain active in our bank. We are committed to our market.

 

WHAT IS THE MOST CHALLENGING ASPECT OF OPERATING FLORIDA BUSINESS BANK?

As a local community bank there may be a perception within the marketplace that we do not provide the same products and services as other larger banks within our marketplace. However, we offer a very robust and competitive product line and because we are a local community bank, we are able to customize a total banking solution to fit the needs of our clients.

PERSONALLY, WHAT DO YOU HOPE TO ACCOMPLISH THIS YEAR?

I look forward to 2014 and to the opportunities that will present themselves to FBB. We will continue to increase our lending activities within our marketplace by working closely with our existing clients, aggressively prospecting for new business, and by adding additional commercial lenders to our highly qualified and experienced lending team. It is my goal to see Florida Business Bank as the first choice for businesses within Brevard County. We will continue to strive to become the bank of first choice within the business community for banking services within our marketplace. We are a strong, safe and secure local community bank and will continue to deliver the products and services that meet the needs of local businesses while always delivering best in class customer service.