Founder & CEO of SolTec Electronics

Dawn Gluskin started SolTec Electronics – a distributor of electronic components that specializes in obsolete, long lead-time and discontinued electronic parts – in her living room a little over two years ago. SolTec now employees 11 people, has a 2,500 square foot office and warehouse space, and generates millions of dollars in annual revenue.

Age

33

Married?

Yes, I just celebrated our one decade wedding anniversary with David Gluskin. He joined the SolTec team a little over a year ago as our VP of Operations.

Children?

Daughter, Calista (2½)

Where in Brevard do you live?

Rockledge

How long have you lived in Brevard?

25 years

Favorite activities?

Pilates, running, cooking healthy gourmet cuisine, playing guitar and bass, friends and family time.

Favorite vacation spot?

Atlantis (Bahamas), Lake Tahoe, Key West, San Francisco. (I can’t just pick one because I really love to travel!!)

What is one thing you’ve dreamed of doing but haven’t yet?

I’ve always wanted to open up a tapas restaurant with a South Beach feel – lots of cools art work from local artists and feature local musician and DJs on the weekends at night.

Did you graduate from a high school in Brevard County?

Palm Bay High School, Class of 95. (I can’t believe it’s been 15 years already!!!)

Education (college/degree) Warner Southern University – Studied Business Administration and Organizational Management with an emphasis on Marketing.

Favorite book?

Too many! But, recently, one that really resonated with me was Zen Entrepreneur by Riz Virk – business meets spirituality. Fantastic read!

Favorite TV show?

I don’t get to watch a lot of TV, but I like to watch some cooking shows to expand my culinary horizons, “So You Think You Can Dance” because I love dance and am in awe of their talent, and “Chelsea Handler” and “The Daily Show” because laughter is great medicine!

Favorite quote?

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” -Winston Churchill. I live my life by this creed! And, “Opportunities multiply as they are received.” – Sun Tzu Art of War, because this has been the story of my life the past couple of years. Powerful stuff!

Who was your mentor and what did he/she teach you?

I’ve had a lot of mentors throughout my life, but I have to give a shout out to two powerful and amazing women who have done a lot for the community of women in business: Nell Merlino, founder & CEO of Make Mine a Million; she has taught me, “you can have it all as long as you don’t try to do it all!” And Lorin Beller Blake, founder of Big Fish Nation; she has taught me to live each day fully from my vision and has also introduced me to the concept of being my best self through the power of personal coaching.

What would most people be surprised to know about you?

My first business venture was an online record store called Katalyst Records, which I ran with my hubby over a decade ago. I also used to travel the country as a nightclub DJ with the moniker “Gruvgirl”.

How has being a mother changed your business philosophy?

Becoming a parent has inspired and motivated me in ways I could never imagine! I want to teach my little girl that she has the power to become anything that she wants to if she puts her mind to it. Her sweet little face is what keeps me going and pushing to the next level. I want to build a good life for my family.

How do you use Facebook, Twitter and LinkedIn for your business?

Right now we use social media as a platform to interact with our current and potential future clients and keep them up to date on what’s new with us. We’ve made hires through LinkedIn and have also met great new vendors and clients through Twitter.

What advice would you give to other moms who want to (or are starting their own) business?

As women in general, but especially mothers, we have a tendency to try to do everything. I call it Super Woman Syndrome and I suffer from it myself, at times. Running a house and a business, being a wife and keeping up with our own well-being and personal interests is a tough, if not impossible, juggling act! My best advice is don’t try to do it alone. Don’t be afraid to ask for help, delegate, and outsource. Hiring a housekeeper and childcare are a good start at home. For the business, delegate whatever you don’t love to do yourself – accounting, bookkeeping, IT, and web design are all services you can pay for as needed. If not, you will burn out fast. And, when you have employees, children, and a husband that rely on you – burning out is not an option.