NAME: Jake Luhn

TITLE: CEO, LifeStyle Homes

MARRIED:  Jodi Luhn

CHILDREN: JJ, 6; Julia, 5; and John, 4

YEARS IN BREVARD: 23 years

WHAT IS A “TYPICAL” DAY IS LIKE FOR YOU? 

I spend part of every day working with our sales staff, communicating with our customers, refining our product with the production staff, and keeping a pulse on new development opportunities for our company.  Most days end with T-ball, baseball, or gymnastics!

WHAT DO YOU LOVE ABOUT YOUR JOB?

I love watching our company deliver a product to our customers that not only meets their family’s needs but one which they proudly call their “home.”

WHAT IS THE BIGGEST CHALLENGE?

Obviously we have gone through a historically challenging time period for homebuilders.  I am very proud of our company for being innovative and resilient in their efforts to make us into a better company, improve the product we deliver, and help LifeStyle Homes come through this difficult time as a stronger company.

YOU OBVIOUSLY DO A LOT OF WORK FOR THE COMMUNITY, WHY DO YOU FEEL THIS IS SO IMPORTANT?

Our founders, Larry Hufford and John Luhn believed that giving back to the community goes hand in hand with running a successful company.  It is very important to carry on this spirit at LSH and I believe Brevard County has been very good to us and it is our duty to reciprocate that.  Habitat for Humanity, Cancer Care Foundation and Education Renovation are three areas that our company takes great pride in “giving back.”

WHAT DO YOU WISH YOU HAD MORE TIME FOR NOW?

I always need to spend more time with my wife, Jodi, and our three awesome children.  They have some many activities going on with flag football, T-ball, baseball, gymnastics, and school – I want to be a part of all of it!

IF YOU COULD TRADE PLACES WITH ANY OTHER PERSON FOR A WEEK WHO WOULD IT BE? 

I would trade places with my dad.  He did such an awesome job of raising my brothers and me, was involved in everything we did, was always committed to the community, and balanced work at the same time.  Not sure how he did it but it sure was special.

THIS MONTH’S ISSUE FOCUSES ON TECHNOLOGY. CAN YOU EXPLAIN THE SUNSMART TECHNOLOGY USED TO BUILD HOUSES? 

Any discussion of the technology involved in the SunSmartSM Energy Initiative from LifeStyle Homes should start with consideration of the term, “Building Science,” that may be new to many people.  In the continuing effort to build better homes for American consumers and keep them affordable at the same time, leading builders have turned to building science research centers to learn about new high-tech materials, new construction practices and new higher efficiency appliances and heating/cooling systems that guarantee superior performance for homeowners and help preserve our environment at the same time.

SOUNDS LIKE A TALL ORDER.  HOW DID LSH ACCOMPLISH THIS?

Our relationship with the world-class building scientists at the Florida Solar Energy Center in Cocoa showed us how we could build better homes than we ever had before. They proved to us that solar hot water heating makes so much sense and how roof-mounted photovoltaic panels can capture the free power of the sun and convert it into more than enough electrical energy to operate a home with no net power bill from the utility company on an annual basis.

You can image how that went in the beginning.  But our guys were quick to see the advantages that would result if they could bring themselves to exchange traditional techniques and standards of quality for new ones that produce better homes.  Maybe the public is not quite used to the idea of high-tech new homes. But while the housing market was struggling and so much bad news was being bandied about, a high-tech revolution in home building really did take place.  It’s important for consumers to know which is which so they don’t inadvertently buy a brand new home that is already obsolete.