COMPANY: Ripple Effect Advertising, Inc.
YEARS IN BREVARD: 20
YEARS AT COMPANY: 8
For more than 20 years, Samantha Bailey Brackett has worked with clients to create successful marketing strategies. She opened Ripple Effect Advertising in 2008 to help businesses understand the media outlets and how each could be used to effectively reach their target audience.
Prior to Ripple Effect, Brackett started working in media as the director of promotions for a group of five radio stations in Melbourne. She further developed her career by creating strategies for clients on the ad side. She was named the national director of sales for a group of stations in Indian River County, followed by a promotion to vice president and market manager for Cumulus Media on the Space Coast.
Today, Brackett creates solid marketing strategies for clients at Ripple Effect. Her experience has given her insight on where to place media, and by using valuable industry rating and research software, she can find exactly the right mix of media for her clients, eliminating any guesswork.
Brackett’s clients vary from physician networks in Vero Beach to a quad-state environmental lab company headquartered in Indiana to large resorts in Central Florida. Her office is located in downtown Melbourne.