By Alyse Quinn, Emereo Creative

Success is not an accident, it happens as a result of very specific things. Success doesn’t happen overnight either. You have to take action everyday to get one step closer. The common thread of almost every successful business is the ability to evaluate, innovate, and market.

“Nothing happens in business until someone sells something.” – Jeffrey Gitomer


1. Does your business have everything it needs to succeed?

The only way to achieve what we want is to direct our focus and concentrate on our goals. How dedicated and committed are you to achieving your definition of success? Reaching your goals takes discipline; the everyday process of focusing on what you want and working relentlessly until you get it.

4 Ways to Grow Today:

1. Create a compelling vision for what you really want to achieve.

2. Raise your standards; you don’t always get your goals, you get your standards.

3. Work on making daily progress toward your goals by resolving to making lasting changes and improvements.

4. Talk, interact, touch, and engage others with your goals to get buy-in and to hold yourself accountable for reaching the vision you’ve set.


“We are at our very best, and we are happiest, when we are fully engaged in work we enjoy on the journey toward the goal we’ve established for ourselves. It gives meaning to our time off and comfort to our sleep. It makes everything else in life so wonderful, so worthwhile.”  – Earl Nightingale


2. Is your business development path one worth staying on?

Game-changing innovations are the only reason to show up each day to work. If what you’re doing to build new business isn’t producing the outcome you need, what else can you do to drive better results? You have a unique set of talents and skills – how much do you use them each day? How much time do you spend perfecting your existing skills and learning new ones?


 4 Ways to Grow Today:

1. Brainstorm ways to make working with your business a remarkable experience.

2. Get personal by showing your sincere appreciation and investing back into both employees and clients.

3. Get in front of more customers and prospects to build a local community through networking events. Build a digital audience through blogging, social media, and email marketing.

4. Be smart with how you invest your time, money, and resources.

“Whatever you hold in your mind on a consistent basis is exactly what you will experience in your life.” – Anthony Robbins


3. How well do you market the business?

Have you considered the opportunity to rebrand, redesign, or market your company? According to the Small Business Administration (SBA), companies should invest 7-8{099636d13cf70efd8d812c6f6a5a855fb6f8f27f35bea282d2df1d5ae896e2c2} of anticipated annual revenue in marketing. To ensure you’re spending this budget wisely, it’s valuable to work with an agency partner to develop an annual marketing plan, execute effectively, and measure your results.

4 Ways to Grow Today:

1. Ask the smartest people you know for help.

2. Learn what matters most to your customer and fulfill this need for them.

3. Build an impeccable reputation as a person of value by having the best attitude, product knowledge, and service.

4. Hire professionals to do things that aren’t the highest or best use of your time.

Innovation is not a singular event. A one-time evaluation will not result in success. To achieve ongoing success, your business and teams must consistently grow. Continually transforming your organization allows you to remain relevant and increases your likelihood for success. It’s time to be thoughtful, make the most out of your time and win.


Alyse Quinn is VP of Client Services at Emereo Creative, a branding and marketing agency in downtown Orlando. As a marketer with a MBA and BA in Integrated Communications, Alyse sees brands from both a creative and business perspective to solve business challenges.