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What &Barr Learned from Rebranding


Taking a Look in the Mirror As an agency that has spent the past 58 years creating or enhancing the brands of some of the most recognizable companies not only in Central Florida and across the state, but around the…

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Samantha Bailey Brackett


COMPANY: Ripple Effect Advertising, Inc. TITLE: Owner YEARS IN BREVARD: 20 YEARS AT COMPANY: 8   For more than 20 years, Samantha Bailey Brackett has worked with clients to create successful marketing strategies. She opened Ripple Effect Advertising in 2008…

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Beyond Cinco de Mayo


Marketing that Makes Sense to Latinos Year-Round You wouldn’t dream of promoting your services among, say, the elderly, with a pitch that is full of slang and references you picked up from your kids. It also is unlikely that you…

6709 0

How the Digital Revolution Has Changed Marketing

Business, Marketing

By Josh Field  Online exchanges like the example on the right are occurring across the globe, forever changing the marketing landscape for how consumers find and connect with products and services. Social media websites like Facebook, Twitter, Instagram and Pinterest…

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Medical Marketing

Management, Marketing

No Longer an Anomaly, It’s Now the Norm Peter Drucker, the late business management guru once said, “Everybody has accepted by now that change is unavoidable.  But that still implies that change is like death and taxes — it should…

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Management, Profiles, Women in Business

Helping businesses grow by providing a suite of marketing and promotional products and services that help them stand out in the Central Florida marketplace, as well as fostering connections in the community, is what drives Cherise Czaban.

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Social Media MythBusters

Blog, Business

The Truths about Making Connections by Scott Brazdo   Social Media Myth #1: Bigger Is Always Better The number of Facebook fans your business has does not matter if you aren’t engaging them in an effective way.  Big brands like…