Each month we gather a few of our favorite things around the web that inspire, teach or challenge us. Stop by for new marketing tips, People You Should Know and news and happenings in the area. Take a look at what’s trending this month…

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Worth Reading

1Why It’s So Important to Break Out of Your Comfort Zone

What are your top fears? Public speaking? Cancer? Sharks? Snakes? Heights? Everybody has a fear of some sort and learning more about what you fear and even voyaging through your “uncomfortable zone” will prepare you for the hard knocks in life on your road to success.

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2Are You a High Performer or a Workaholic? 5 Ways to Tell

Is your busyness about actual achievement or unhealthy compulsion? Ask yourself these five questions to find out.

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3Advice for Getting Ahead from Cinnabon President Kat Cole

Most ambitious employees want to fast-track their way to the top – but the climb isn’t always easy.

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45 Things You Might Be Doing Wrong on Social Media

Have you ever wondered if your social media and content marketing strategies were the best they could be? Half the battle is using your gut to find what works best for your brand, budget, and style.

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5Want Something Done Right? Don’t Do It Yourself

Being a manager means helping your employees – not doing their jobs. Here are three simple ways to empower yours.

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People You Should Know

PYSKAaron Gorovitz

One of Central Florida’s most respected and influential leaders, Aaron Gorovitz is a real estate attorney, consultant and advisor with the law firm of Lowndes, Drosdick, Doster, Kantor & Reed. In addition to working in every phase of major projects from site selection and comprehensive plan development, to the procurement of Developments of Regional Impact (DRIs) and transit-oriented development, he chairs the Central Florida Partnership and is a tireless advocate of collaboration, intelligent growth and regionalism.

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Publisher Josh Field’s Marketing Tip of the Month


Why Most Advertising Doesn’t Work

Attention advertisers: Ever wonder why so many TV commercials, radio spots, web banners, print ads and billboards don’t work? It’s because most advertisers just talk about themselves rather than addressing the wants and needs of their customers. Just because you may think something is a great idea doesn’t mean it will resonate with the audience receiving that message. Instead, try this approach.

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News and Happenings


SCB Founders to Speak at 2014 FMA Conference

SCB Marketing co-founders Josh Field and Jeff Piersall will give the opening address at this year’s Florida Magazine Association conference on Thursday, August 7 at the Omni Orlando Resort at ChampionsGate. For more information, click here.


Upcoming Events

Tue, Aug 5 – Titusville Chamber: Tuesday Twosday Home Based Business Expo

Tue, Aug 5 – Space Coast Tiger Bay: Hob Nob: 2014 Candidates & Issues

Wed, Aug 6 – Cocoa Beach Chamber: Wednesday Friendsday

Fri, Aug 8 – Women’s Business Center: IMPACT Business & Leadership Summit

Thu, Aug 14 – Palm Bay Chamber: “Battle of the Businesses” Bowling Bash